Monthly Archives: January 2017

i502 Competitive Analysis and Intelligence Briefs

Published / by bde / 2 Comments on i502 Competitive Analysis and Intelligence Briefs

As I transition my i502 data mining project from my laptop to the cloud, I’m working on a conceptual framework for offering competitive briefs, reports, charts, and drill-down maps on i502 Producers, Processors, and Retailers. This will include insight, commentary, and a sizeable chunk of data factoids about your closest competitors.

Here are some of my initial thoughts:

  • For Producer/Processors
    • Production/Processing
      • Products made
      • Products sold
      • Products destroyed
      • Products failed testing
    • Heat maps with layers for:
      • Retailers by location
      • Products by retailer
      • Wholesale Sales by product type, product, temporal (daily, weekly, monthly, yearly)
      • Retailer markups
        • By retailer
        • By product type
        • By Product SKU
  • For Retailers
    • Wholesale cost
      • By product type
      • By product
      • By producer/processor
      • By region/geography
    • Retail Sales
      • By product type (flower, oil, edibles)
      • By SKU (e.g. Skord Nightmare Cookies Live Resin)
      • By Producer/Processor
    • Top 10 Producer/processor sales drill down
    • Top 10 closest retailers (region/geography)
    • Top 10 closest retailers (aggregate sales)


  1. Learn who your competition is.
  2. Understand the range of products your competitors produce/offer/sell.
  3. Understand the range of products that you or your competitors DON’T SELL (products sitting on shelf).
  4. Understand how much and when your customers sell.
  5. Understand where and to whom your competitors sell. ]

That’s all I can think of off the top of my head for now. Will update/edit post as I iterate and refine this conceptual framework.

If you made it this far, thanks for taking the time to read through this post. As a reward, here’s a pic of some Chem Dawg I grew back in the MMJ days.

BDE -∞+

Trademark Wars: Episode 2 – The Clear Strikes Back!

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I was wondering when this would finally makes it way into court. This is only the beginning. Here we go! #trademarkwars #pewpewpew


Arlington company hit with state’s first pot trademark suit |

Marijuana company Podworks, based in Arlington, was hit with the state’s first-ever marijuana trademark infringement lawsuit over their product Top Shelf Clear.

Source: Arlington company hit with state’s first pot trademark suit |

December i502 Report

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Hi guys. I’m working on a detailed analyst report on the i502 traceability data from December 2016.

Until I have it ready to publish, here are a few teaser factoids:

  • Largest concentrate wholesale sale: GreenRush sold 4000 grams of GreenRush Gold Standard Concentrate (Marijuana extract for inhalation) to Clutch Cannabis (in a processor to processor wholesale deal) for $48000 or $12/g.
  • Total concentrates sold (wholesale) to date: 8,688,860 grams
  • Total concentrate wholesale sales to date: $92,958,449
  • Average wholesale price per unit: $8.97

Much more to come. Tables, charts, commentary, analysis.


Bill introduced to allow marijuana grown at home –

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I’m all for home grows and would absolutely fire up a garden again (don’t have my medical endorsement anymore).

A bill has been introduced in the state Legislature that would allow marijuana users to grow their own supply at home.

Source: Bill introduced to allow marijuana grown at home –

Two of Washington’s largest recreational marijuana chains on the selling block – Marijuana Business Daily

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Why not shoot for the moon right? I bet this was a response to the news that there was legislation introduced in WA with a proposal to allow Producers and Processors to sell directly to the public and to allow big $$$ to flow into the industry. Why not let free market economics happen? Right?

Here’s a hypothetical (satirical) phone conversation I could see going down between between Ike’s and Main Street Marijuana:

Ian: “Hey Ramsey. You see that legislation where they are trying to allow producer/processors to sell direct to the public?”

Ramsey: “Yeah. And the other one where they are going to allow big out of state $$$ to flow in? That’s some real Cartel s%^t right there. Might start to cut into those nice retail profit margins we’ve been enjoying. Maybe it’s time we get out.”

Ian: “I know right! How about we try this then – Let’s put all of our Retail Shops up for sale for some crazy figure, say $50 million and see how people flip out.”

Ramsey: “Yeah, sure great. Let’s do it.”

…and we’re now off to the races.

Source: Two of Washington’s largest recreational marijuana chains on the selling block – Marijuana Business Daily


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Friends & Colleagues – I will be parting ways with Precision Extraction on January 27. We are leaving on mutually good terms.

As of Jan 28, I will be available for short and medium term consulting projects and related services in the Recreational and Medical cannabis industry across the US. Anything from data mining, market analysis and assessment, processing lab design, compliance, production and processing logistics, business plans, packaging and distribution, wholesale brokering, retailer relationship building, business process automation, software and hardware integration.

My depth of knowledge, 30 years of experience in cannabis, 20 years working in Enterprise Software, and passion for the industry are what I bring to the table with a proven track record and commitment to excellence in everything I do.

Now offering free 30 min phone/online consult and will let you decide if we are a good fit. Feel free to also check out my resume: Brian Daniel Eisenberg – Resume – 2017

Can reach me anytime at:
@eisenetics on Instagram and Snapchat
206.294.8205 (8am-11pm pacific time)

-Brian Daniel Eisenberg
Jan 16, 2017

Eisenetics Rebooted for 2017

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I created this site as a place where I can drop some of my knowledge and experience working in the Recreational and Medical Cannabis industries for nearly 30 years. I expect to incorporate video, pictures, graphs, charts, data tables, business analysis, market and product breakdowns, and anything else I find of interest and relevant to the industry.

Be sure to hit me up on social media where I am most active on Instagram (@eisenetics) and Snapchat (@eisenetics).


Calling out shady Producers and Processors

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I’ve seen my fair share of shady business in i502 and elsewhere in the black, grey, medical, and recreational markets, but this latest blatent disregard for the consumer has me shaking my head. Check out this “wanted” post on the site –


So let me get this straight, there are processors looking to somehow broker deals for flower lots that failed to meet the state testing criteria and extract it into “live resinprocessors”? I thought all lots that failed testing/analysis had to be destroyed. This CLEARly doesn’t benefit the consumer. Shame on you shady Producers and processors. I’m coming for you. The data doesn’t lie.