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i502 Competitive Analysis and Intelligence Briefs

Published / by bde / 2 Comments on i502 Competitive Analysis and Intelligence Briefs

As I transition my i502 data mining project from my laptop to the cloud, I’m working on a conceptual framework for offering competitive briefs, reports, charts, and drill-down maps on i502 Producers, Processors, and Retailers. This will include insight, commentary, and a sizeable chunk of data factoids about your closest competitors.

Here are some of my initial thoughts:

  • For Producer/Processors
    • Production/Processing
      • Products made
      • Products sold
      • Products destroyed
      • Products failed testing
    • Heat maps with layers for:
      • Retailers by location
      • Products by retailer
      • Wholesale Sales by product type, product, temporal (daily, weekly, monthly, yearly)
      • Retailer markups
        • By retailer
        • By product type
        • By Product SKU
  • For Retailers
    • Wholesale cost
      • By product type
      • By product
      • By producer/processor
      • By region/geography
    • Retail Sales
      • By product type (flower, oil, edibles)
      • By SKU (e.g. Skord Nightmare Cookies Live Resin)
      • By Producer/Processor
    • Top 10 Producer/processor sales drill down
    • Top 10 closest retailers (region/geography)
    • Top 10 closest retailers (aggregate sales)

Goals:

  1. Learn who your competition is.
  2. Understand the range of products your competitors produce/offer/sell.
  3. Understand the range of products that you or your competitors DON’T SELL (products sitting on shelf).
  4. Understand how much and when your customers sell.
  5. Understand where and to whom your competitors sell. ]

That’s all I can think of off the top of my head for now. Will update/edit post as I iterate and refine this conceptual framework.

If you made it this far, thanks for taking the time to read through this post. As a reward, here’s a pic of some Chem Dawg I grew back in the MMJ days.

BDE -∞+

CONSULTING AVAILABLE: INTELLIGENCE, ANALYSIS, AND PERSPECTIVES ON RECREATIONAL AND MEDICAL CANNABIS

Published / by bde / Leave a Comment

Friends & Colleagues – I will be parting ways with Precision Extraction on January 27. We are leaving on mutually good terms.

As of Jan 28, I will be available for short and medium term consulting projects and related services in the Recreational and Medical cannabis industry across the US. Anything from data mining, market analysis and assessment, processing lab design, compliance, production and processing logistics, business plans, packaging and distribution, wholesale brokering, retailer relationship building, business process automation, software and hardware integration.

My depth of knowledge, 30 years of experience in cannabis, 20 years working in Enterprise Software, and passion for the industry are what I bring to the table with a proven track record and commitment to excellence in everything I do.

Now offering free 30 min phone/online consult and will let you decide if we are a good fit. Feel free to also check out my resume: Brian Daniel Eisenberg – Resume – 2017

Can reach me anytime at:
@eisenetics on Instagram and Snapchat
Brian.eisenberg@Gmail.com
206.294.8205 (8am-11pm pacific time)

-Brian Daniel Eisenberg
Jan 16, 2017